ToonArt
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CustomToonAvatar
A collection of hand-drawn Simpsons-style character logos created for streamers, rappers, influencers, and brands. Each illustration is crafted from scratch in Adobe Illustrator, then enhanced in Photoshop with dynamic colors and compositions. These custom portraits are used as social media profile pictures and even printed on merchandise through brand collaborations.
This project started with simple Simpsons-style portraits I created for streamers, rappers, and online creators. The style quickly caught attention — soon, influencers began using these illustrations as their Instagram profile pictures, and the trend spread fast.
As more creators switched to Simpsons logos, a Tunisian clothing brand reached out and asked me to design portraits for their customers, which they printed on custom hoodies. Seeing my digital artwork turn into real merchandise was a powerful moment.
Each design still follows the same process: a personalized character illustration, refined in Photoshop with vibrant colors and dynamic composition. Some even include subtle animations made with After Effects.
What began as a fun style experiment evolved into a recognizable visual identity used across social media and fashion.
Overview
This project focuses on creating custom cartoon face-only logos inspired by styles like The Simpsons and Rick & Morty. These illustrations were made for streamers, rappers, and online creators who wanted simple, recognizable cartoon profile pictures for their branding.
The logos quickly gained attention online, leading more influencers to use them as their main Instagram and TikTok profile icons. As the style grew, a Tunisian clothing brand contacted me to create custom portraits for their customers, which were later printed on hoodies — turning digital artwork into real merchandise.
The Challenge
Clients needed:
A clean, iconic face logo
Instantly readable at small sizes
True to their real features
Consistent with a chosen cartoon style
Versatile for profile images, banners, and print
The challenge was capturing each person’s identity using only facial details and simple shapes.
My Process
1. Face Illustration in Adobe Illustrator
I begin by sketching the client’s face as a vector illustration. This includes key features like hairstyle, beard, glasses, and expressions. The style is adapted to either Simpsons or Rick & Morty aesthetics.
2. Coloring & Refinement
I apply flat cartoon colors, clean line work, and minimal shading to keep the design simple and readable. Each logo is refined to stay sharp even at small icon sizes.
3. Optional Photoshop Touch-Ups
Some clients request variations, like glow effects, dark-mode versions, or profile-picture formats. These are created in Photoshop for extra polish.
4. Final Delivery
Each client receives:
Vector files (AI/SVG)
Transparent PNG logos
Social-media-ready profile formats
Optional animated versions
The Result
This project delivered:
Dozens of personalized cartoon face logos
A recognizable visual style used by creators across social media
Designs printed on hoodies for a Tunisian clothing brand
High-quality digital and print-ready assets
What began as simple cartoon portraits grew into a unique branding style used by content creators and clients across digital platforms and merchandise.
